00000nam a2200000 a 4500 Gupta, Dinesh K. edt Bearbeiter/-in Bibliothek Marketing World Wide Web 2.0 Konferenzschrift Kongress Marketing libraries in a Web 2.0 World ed. by Dinesh Gupta and Réjean Savard Berlin De Gruyter Saur 2011 IFLA publications 145 Angaben aus der Verlagsmeldung Marketing Libraries in a Web 2.0 World Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. 9783110263312 9783110263312 eng XIV, 161 S.